Row Zero
Productivity
Row Zero is the world's fastest spreadsheet. It connects directly to your data warehouses, opens big data sets and supports collaboration.
Mercury customers; Must be new Row Zero business tier customers
Products by startup task, with current offers and a full record for each.
Productivity
Row Zero is the world's fastest spreadsheet. It connects directly to your data warehouses, opens big data sets and supports collaboration.
Mercury customers; Must be new Row Zero business tier customers
Content & SEO
GrowSurf is referral and affiliate marketing software for launching customer referral programmes, paying out rewards and tracking which participants drive growth.
Companies that have raised a Seed or Series A round; GrowSurf reviews each application to the startup programme.
AI assistants
AdCreative.ai assists with advertising images, video and copy, alongside creative scoring and competitor research tools. It is most useful as an iteration tool for teams producing and testing multiple campaign concepts.
Collaboration
Hive is listed for collaboration and project management workflows. The initial research scope includes seamless integrations, multiple project views, project templates, workflow automation. Product capabilities, plan limits and current prices still need a vendor-source check.
Advertising
AppSignals presents App Store business metrics in a focused analytics dashboard for people managing iOS apps, without adding an analytics SDK to the app.
AI assistants
Routine combines tasks, calendars and notes in one workspace, so a team can plan the day, block time and capture work without switching between apps.
Non-paying Routine startups with fewer than 20 employees and less than $2M raised from accredited investors; Routine may require a minimum funding level for teams without an affiliated funding partner.
Accounting & finance
Attivo provides strategic accounting and CFO services built for startup scale. We partner with founders to design finance operations that support growth, fundraising, and long-term execution.
Mercury customers; see the source page for any additional vendor terms.
AI development
MongoDB is the most popular NoSQL document database, used by 46,000+ customers including Adobe, Coinbase, and eBay. Its Atlas platform provides a fully managed cloud database with vector search, mobile sync, and data federation — all on one developer data platform.
Founded less than seven years ago, Series A or earlier, building a single scalable software product. Agencies and consultants are excluded. Existing Atlas users and bootstrapped teams can apply; prior program participants cannot.
CRM & sales
User research platform to help make customer-informed product decisions
Mercury customers; New customers only Sprig’s Enterprise plan for Mercury companies is limited to 250k visitors and 5 active surveys per month Must be less than 3 years since incorporation, less than 15 employees, and less than $5m in funding
Collaboration
Merge is listed for web development and development workflows. The initial research scope includes one data model, integrations management, easy onboarding, custom fields. Product capabilities, plan limits and current prices still need a vendor-source check.
Ecommerce
ClickFunnels is listed for email marketing and marketing workflows. The initial research scope includes payment processing, a/b testing, email marketing automation, analytics and reporting. Product capabilities, plan limits and current prices still need a vendor-source check.
Business operations
Registered-agent, filing, franchise-tax, and entity-management services.
Approved Stripe Atlas founders; new users only
AI development
Soxton is an AI-powered law firm built for founders at their earliest stages. We streamline everything from incorporation to equity, fundraising, and compliance with automated workflows plus human-in-the-loop support when it matters most. Our mission is to become the default law firm for the next generation of entrepreneurs—faster, smarter, and more affordable than Big Law.
Mercury customers; see the source page for any additional vendor terms.
Accounting & finance
Zinance provides bookkeeping and finance support for startups, combining software with an assigned finance team.
Early-stage startups that apply through the Zinance startups page; Zinance reviews each application.
Developer tools
GitHub is the world's largest software development platform, hosting 420M+ code repositories and 100M+ developers. Provides version control, code review, CI/CD (Actions), security scanning, Copilot AI coding assistant, and project management in one platform.
Mercury customers; This perk is for funded startups only. You must have raised outside equity funding (up to Series B) from investors. Companies that are bootstrapped, self-funded, grant-funded, etc are not eligible. New to GitHub Enterprise (or have not been on a GitHub Enterprise plan within the past six months) Have not previously received GitHub for Startups credits or GitHub Enterprise licenses A valid payment method must be on file to activate the credits
Recruiting & hiring
Remotive is listed for recruitment and human resources workflows. The initial research scope includes plugged into the remote work community since 2014, expert remote hiring guides, not just another faceless mega corporation or careless recruiter, the only remote-focused, worldwide job board for tech startups. Product capabilities, plan limits and current prices still need a vendor-source check.
Security & IT
Easy-to-use password manager built for teams
Mercury customers; New customers only
AI automation
BambooHR is listed for ai automation and payroll management workflows. The initial research scope includes performance management, employee self-service portal, customization and integrations, hiring and onboarding. Product capabilities, plan limits and current prices still need a vendor-source check.
Email marketing
Encharge is listed for marketing automation and email marketing workflows. The initial research scope includes create custom flows, behavioral insights, send transactional emails, integration freedom. Product capabilities, plan limits and current prices still need a vendor-source check.
Websites & no-code
DogQ is listed for web development and development workflows. The initial research scope includes seamless integration, no-code test creation, detailed reporting, scalability. Product capabilities, plan limits and current prices still need a vendor-source check.
Payroll & EOR
Remofirst is a global employer of record platform enabling companies to hire full-time employees in 180+ countries without setting up local entities. Handles payroll, benefits, compliance, and equipment provisioning — at the most competitive EOR pricing in the market.
Direct apply at remofirst.com/startups; global EOR; no partner needed
Social media
Mashup Web Social is listed for social media and marketing workflows. The initial research scope includes streamline content validation, editorial calendar, automate posts from rss feeds, collaborate effectively. Product capabilities, plan limits and current prices still need a vendor-source check.
Collaboration
PandaSuite is listed for no-code development and development workflows. The initial research scope includes hassle-free application design, step-by-step guidance, interactive and dynamic content, cross-device compatibility. Product capabilities, plan limits and current prices still need a vendor-source check.
Developer tools
Bitrise is a mobile-first CI/CD and DevOps platform purpose-built for iOS and Android development. Automates the entire mobile build, test, and deploy pipeline with 300+ integrations — used by mobile teams at Delivery Hero, Grindr, and Volvo.
Direct apply at bitrise.io/solutions/startup; mobile CI/CD