Products by startup task, with current offers and a full record for each.
Content & SEO
Referly is listed for marketing and growth marketing workflows. The initial research scope includes referral link generation, automated reward system, performance analytics dashboard, customizable referral programs. Product capabilities, plan limits and current prices still need a vendor-source check.
CRM & sales
Zoho is a comprehensive suite of 55+ cloud business applications covering CRM, accounting, HR, project management, email, and more. Bootstrapped and profitable with 90M+ users globally, Zoho provides an integrated alternative to point solutions at a fraction of the cost.
Growth-stage startups; $5M+ raised; under 5 years old; higher Zoho product credit allocation
Email marketing
MailerSend is listed for email marketing and marketing workflows. The initial research scope includes segment your contacts for personalized campaigns, deliver a great customer experience with inbound routing, track your email success with in-depth analytics, ensure perfect deliverability of your emails. Product capabilities, plan limits and current prices still need a vendor-source check.
AI assistants
Happierleads is listed for prospecting and sales workflows. The initial research scope includes prospector, api enrich, segment your traffic, engage. Product capabilities, plan limits and current prices still need a vendor-source check.
Content & SEO
Outgrow is listed for growth marketing and lead management workflows. The initial research scope includes create interactive forms and surveys, get expert help anytime, integrate interaction templates everywhere, select and customize trendy templates. Product capabilities, plan limits and current prices still need a vendor-source check.
Customer research
Customer.io is an automated messaging platform for sending behaviour-triggered emails, push notifications, SMS, and in-app messages. Designed for product and marketing teams at data-driven companies to build personalised lifecycle campaigns at scale.
Bootstrapped startup; under $2M raised; new customer; direct apply at customer.io/solutions/startups
AI automation
Nano Banana Pro is listed for ai and ai automation workflows. The initial research scope includes real-time prompt iteration, advanced style transfer library, composition lock and refinement, integrated texture and material editor. Product capabilities, plan limits and current prices still need a vendor-source check.
Analytics
Howuku is listed for data analytics and customer experience workflows. The initial research scope includes customizable surveys, collect user feedback, automate engagement, get real-time insight into your customers. Product capabilities, plan limits and current prices still need a vendor-source check.
Content & SEO
Epidemic Sound is listed for marketing and content marketing workflows. The initial research scope includes massive royalty-free music library, 90,000+ sound effects, customizable music stems, global license coverage. Product capabilities, plan limits and current prices still need a vendor-source check.
CRM & sales
Platform to create, automate, and distribute branded swag
Mercury customers; First orders only
Content & SEO
GrowSurf is referral and affiliate marketing software for launching customer referral programmes, paying out rewards and tracking which participants drive growth.
Companies that have raised a Seed or Series A round; GrowSurf reviews each application to the startup programme.
Customer support
MailTag is listed for email marketing and productivity workflows. The initial research scope includes mailtag analytics, smart scheduling, track your emails, generate optimized email signatures. Product capabilities, plan limits and current prices still need a vendor-source check.
CRM & sales
SnowcatCloud is listed for customer and customer experience workflows. The initial research scope includes real-time, fully-featured snowplow pipeline, fully white-label domain collector, automated report generation, premium enrichments included. Product capabilities, plan limits and current prices still need a vendor-source check.
CRM & sales
HubSpot is an all-in-one CRM platform with tools for marketing, sales, customer service, content management, and operations. Used by 200,000+ customers in 120+ countries, HubSpot is the most popular CRM platform for growing businesses.
Main tier: pre-seed, seed or Series A, with approved partner affiliation or verifiable venture funding. Series B and later do not qualify for that tier.
Ecommerce
Tools to capture and showcase customer-generated content - ratings, reviews, photos/videos and Q&A
Mercury customers; Only eligible for Growth plan or above
Content & SEO
SocialBee is listed for social media and marketing workflows. The initial research scope includes content creation with canva, team collaboration, content recycling & expiration, importing and customizing content. Product capabilities, plan limits and current prices still need a vendor-source check.
AI assistants
Clay is listed for prospecting and ai sales and business workflows. The initial research scope includes scalable solutions, smart reminders, customizable contact organization, unified contact management. Product capabilities, plan limits and current prices still need a vendor-source check.
Translation & localization
MerciApp is listed for translation and marketing workflows. The initial research scope includes writing style suggestions, expert linguistic rules, real-time correction, advanced typographic correction. Product capabilities, plan limits and current prices still need a vendor-source check.
AI assistants
LogicBalls is listed for ai writing and ai automation workflows. The initial research scope includes tone customization, social media content assistance, content idea generation, multilingual content creation. Product capabilities, plan limits and current prices still need a vendor-source check.
Advertising
Universal Ads is Comcast’s new platform that makes buying TV as easy as buying a social ad—with the scale that rivals YouTube. UA removes the complexity and hidden fees of traditional TV buying, giving businesses a simple, transparent, and performance-driven way to reach millions of viewers on premium CTV.
Mercury customers; Must be first time Universal Ads customer
Analytics
SurveySparrow is a survey and feedback platform: conversational forms, customer and employee surveys, product research and the ticketing that follows, with automation and integrations into the rest of the stack.
Startups two years old or younger, legally registered, with 50 or fewer employees; the credit pack is non-refundable and Enterprise plans are not part of the programme.
CRM & sales
CleverTap is a customer lifecycle and engagement platform combining analytics, segmentation, and omnichannel messaging. Helps consumer apps retain and monetise users through personalised push, email, SMS, and in-app experiences — processing 15B+ events per day.
Mercury customers; New customers only
AI assistants
Seedance is listed for ai and ai design workflows. The initial research scope includes native multi-shot storytelling, strong prompt understanding, multimodal input support, api access for integration. Product capabilities, plan limits and current prices still need a vendor-source check.
Ecommerce
Spocket is listed for e commerce and sales workflows. The initial research scope includes automated order fulfillment, branded invoicing, one-click importing, exclusive deals and discounts. Product capabilities, plan limits and current prices still need a vendor-source check.