Products by startup task, with current offers and a full record for each.
CRM & sales
Waalaxy (ex. ProspectIn) is listed for sales and marketing workflows. The initial research scope includes multichannel outreach, email enrichment, email finder, linkedin automation. Product capabilities, plan limits and current prices still need a vendor-source check.
CRM & sales
Apollo.io combines a buyer database of over 270M contacts and powerful sales engagement and automation tools in one, easy to use platform
Mercury customers; Valid for new customers only 20 or fewer employees (discount will apply for up to 5 seats) Valid on Basic or Professional annual plans only
CRM & sales
Close is a CRM built specifically for inside sales teams at SMBs and startups. Combines calling, SMS, email, and pipeline management in one tool with AI-powered features — designed to help small sales teams move fast and close more deals.
Member of a participating accelerator or VC; under $2M raised; under $1M ARR; new Close customers
CRM & sales
Buzz.ai is an AI-powered sales engagement platform designed to streamline and optimize multi-channel outreach, lead generation, and customer relationship management. It combines automation, data enrichment, and AI-driven insights to help sales teams engage prospects more effectively and close deals faster.
Mercury customers; see the source page for any additional vendor terms.
Content & SEO
Mailchimp is listed for email marketing and customer experience workflows. The initial research scope includes advanced reporting and analytics, segment your customers finely, continuously optimize your strategy, connect all your tools. Product capabilities, plan limits and current prices still need a vendor-source check.
General free plan; contact, sending and feature limits apply. No startup funding-stage qualification is required.
CRM & sales
HubSpot Service Hub adds help desk, shared inbox, knowledge base, customer feedback, and SLA tooling on top of the HubSpot CRM.
Companies that raised pre-seed, seed, or Series A funding (not Series B or later) and are affiliated with an approved HubSpot for Startups partner or have verifiable funding.
CRM & sales
The Swarm is a network intelligence platform that helps companies and investors leverage their networks for business growth. Maps and analyses professional relationships across your team, investors, and advisors to surface warm introductions and hidden connections.
Available to all startups
CRM & sales
Findcustomer is listed for prospecting and customer workflows. The initial research scope includes access complete contact data, build your lead database instantly, lead engagement tracking, integration with email marketing. Product capabilities, plan limits and current prices still need a vendor-source check.
Business operations
ApparelMagic is listed for erp and business workflows. The initial research scope includes use a tool designed for the fashion industry, stay on top of your finances with apparelmagic's built-in accounting platform, centralize all your needs in one place, streamline your actions through automation. Product capabilities, plan limits and current prices still need a vendor-source check.
CRM & sales
HubSpot is an all-in-one CRM platform with tools for marketing, sales, customer service, content management, and operations. Used by 200,000+ customers in 120+ countries, HubSpot is the most popular CRM platform for growing businesses.
Main tier: pre-seed, seed or Series A, with approved partner affiliation or verifiable venture funding. Series B and later do not qualify for that tier.
CRM & sales
Dub is the open-source link attribution platform for modern marketing teams. We power short links, conversion analytics, and referral programs for 1,000+ companies globally, including Twilio, Superhuman, Framer, Vercel, Perplexity, Huberman Labs, and many more.
Mercury customers; New customers only
CRM & sales
Zendesk is an AI-powered CX platform designed to deliver high-quality resolutions across every channel and service model
Mercury customers; Must be a new Zendesk customer with fewer than 100 employees and up to Series B in funding
CRM & sales
GrackerAI helps B2B software teams investigate how their brands appear in AI-generated search answers.
Founded less than five years ago, under $10M raised and under $5M ARR, with a live product and no previous GrackerAI account. Cybersecurity, DevTools and DevOps teams are prioritized; other B2B SaaS teams may apply.
AI assistants
Durable is listed for ai and ai automation workflows. The initial research scope includes ai website generator, integrated crm, ai business assistant, invoicing and payments. Product capabilities, plan limits and current prices still need a vendor-source check.
CRM & sales
Marketing platform for sending automated emails, push notifications, and SMS messages
Mercury customers; New customers only Your business has raised less than $2 million in total funding Contact lists cannot be purchased
CRM & sales
Lusha is listed for prospecting and sales workflows. The initial research scope includes api access, lead enrichment, contact data enrichment, salesforce integration. Product capabilities, plan limits and current prices still need a vendor-source check.
Business operations
Axonaut is listed for prospecting and sales workflows. The initial research scope includes e-commerce integration, marketing automation, project management, hr management. Product capabilities, plan limits and current prices still need a vendor-source check.
Content & SEO
GrowSurf is referral and affiliate marketing software for launching customer referral programmes, paying out rewards and tracking which participants drive growth.
Companies that have raised a Seed or Series A round; GrowSurf reviews each application to the startup programme.
CRM & sales
folk CRM is listed for prospecting and sales workflows. The initial research scope includes centralize your needs through a single platform, sync all your favorite tools, integrate with slack, send mass messages. Product capabilities, plan limits and current prices still need a vendor-source check.
CRM & sales
Lightfield is an AI-native CRM built for modern GTM teams. Lightfield assembles itself from your email, calendar, and meetings, automatically capturing every interaction and turning it into organized customer context. From there, AI agents help research accounts, build target lists, generate sequences, automate follow-ups, and keep your CRM up to date.
Mercury customers; Valid for new customers only Cannot be combined with other promotional offers
AI assistants
lemlist brings prospect research, contact enrichment and multichannel sales outreach into one workflow, with tools for managing replies and email delivery.
CRM & sales
HighLevel is listed for email marketing and marketing workflows. The initial research scope includes crm integration, marketing automation, email marketing, sms marketing. Product capabilities, plan limits and current prices still need a vendor-source check.
Communication
Salesforce is the world's #1 CRM platform, offering sales, service, marketing, commerce, and analytics solutions. Used by 150,000+ companies of all sizes, Salesforce's Launchpad programme helps startups access its full suite of tools at startup-friendly pricing.
The application currently accepts companies in the US, Canada and EMEA with verifiable external funding, including venture capital/debt, startup grants or angel funding. Acceptance is reviewed.
CRM & sales
Reachinbox is an AI-powered lead generation platform that automates email outreach, helping businesses find leads, create personalized email sequences, and track performance through a unified inbox.
Mercury customers; New customers only